1. Hitpaire Shop (“Treehouse Innovations Pvt. Ltd.,” “we,” “us,” or “our”) operates an ecommerce platform (“Platform”) and is committed to protecting the privacy of its users. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you use our Platform.
2. 1. Information We Collect:
3.   – Personal Information: We may collect personal information, such as your name, email address, phone number, shipping address, and payment information, when you make a purchase or register an account on our Platform.
4.   – Usage Data: We automatically collect certain information when you visit our Platform, including your IP address, device type, browser type, pages viewed, and the duration of your visit.
5.   – Cookies: We use cookies and similar tracking technologies to enhance your browsing experience and collect information about your preferences and activities on our Platform.
6. 2. How We Use Your Information:
7.   – To Process Transactions: We use your personal information to process orders, facilitate payments, and provide customer support.
8.   – To Improve Our Services: We analyze usage data and feedback to improve our Platform’s functionality, content, and user experience.
9.   – To Communicate with You: We may use your contact information to send you transactional emails, updates about your orders, promotional offers, and newsletters.
10.   – To Ensure Security: We take measures to protect against unauthorized access, use, alteration, or disclosure of your personal information.
11. 3. Information Sharing and Disclosure:
12.   – Service Providers: We may share your information with third-party service providers who assist us in operating our Platform, processing payments, and delivering orders.
13.   – Legal Compliance: We may disclose your information to comply with applicable laws, regulations, legal processes, or governmental requests.
14. 4. Data Retention:
15.   We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
16. a. We retain your information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law.
    b. Personal Information: We will retain your personal information for optimization and user experience as long as your account is active or as needed to provide you with services.
    c. Usage Data: We may retain usage data for 7 to 21 days to analyze trends and improve our services.
    d. When your information is no longer needed, we will securely delete or anonymize it.

5. Deletion of Data

Users may raise a request for deletion of any or all personal data or information stored with Treehouse Innovations Pvt. Ltd. by following the Other details tab in My account section after login to your account and in the manner and format as prescribed under the applicable laws. Once your request for deletion has been received and confirmed, Treehouse Innovations Pvt. Ltd. will delete your personal data or information from our records. However, Treehouse Innovations Pvt. Ltd. reserves the right to discontinue the services for which the information was originally collected. Please note that we may have to also retain such personal data or information if any exception applies as stated in the Exclusions clause of this Privacy Policy or if applicable laws require us to maintain archives or retention of data including such personal data or information.

6. Your Choices:

  – Account Information: You can update or delete your account information by logging into your account settings.

  – Cookies: Most web browsers allow you to control cookies through their settings. However, disabling cookies may affect your browsing experience on our Platform.

7. Children’s Privacy:

  Our Platform is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13 years of age.

8. Changes to This Privacy Policy:

  We reserve the right to modify or update this Privacy Policy at any time. We will notify you of any changes by posting the revised policy on our Platform with the effective date.

9. Contact Us:

  If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at info@treehouseinnovations.in

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By using our Platform, you consent to the collection, use, and disclosure of your information as described in this Privacy